Conversion optimization chat show / podcast with the founder of Effective Experiments, Manuel da Costa and Optimization manager of Subway, Chad Sanderson. This episode is the first in the series and touches on the state of the CRO industry and the various aspects of it.
This episode involves the latest news in the world of optimization and sensationalised marketing by testing tool vendors pushing out new technologies.
CRO podcast with host Manuel da Costa and guests Chad Sanderson (Optimization manager / Subway) and Tim Stewart (Optimization Consultant / TRS Digital ) . In this episode, we talk about the challenges, myths and realities of AI and Machine learning in the experimentation space.
CRO podcast with host Manuel da Costa and guest Bart Schutz (Online Dialogue). In this episode, we talk about the realities of using gamification to engage your stakeholders and team members in your company when running experimentation programmes.
CRO Podcast with host Manuel da Costa and guests Tim Stewart and Chad Sanderson. In this episode we talk about how to set up and design an experiment the right way, dispel common misconceptions and touch on hypothesis building.
This episode sees Manuel da Costa joined by Tim Stewart and Paul Rouke talking about digital transformation and the maturity of the CRO industry
Joining us in this episode is Andrew Anderson who has a lot of experience in experimentation and offers a different approach to experimentation. Mid way through, we are joined by Chad Sanderson who takes up the questioning.
In this podcast, Chad Sanderson and Manuel da Costa discuss the challenges of setting up a CRO program and introducing it to the wider organisation.