Conversionations - Conversations About Conversion Optimization
S01EP1 - The state of the CRO Industry with Chad Sanderson

S01EP1 - The state of the CRO Industry with Chad Sanderson

May 28, 2018

Conversion optimization chat show / podcast with the founder of Effective Experiments, Manuel da Costa and Optimization manager of Subway, Chad Sanderson. This episode is the first in the series and touches on the state of the CRO industry and the various aspects of it.

S01EP2 - Is A/B Testing is dead? with Chad Sanderson

S01EP2 - Is A/B Testing is dead? with Chad Sanderson

May 28, 2018

This episode involves the latest news in the world of optimization and sensationalised marketing by testing tool vendors pushing out new technologies.

S01EP3 - AI / Machine Learning & CRO - with Chad Sanderson & Tim Stewart

S01EP3 - AI / Machine Learning & CRO - with Chad Sanderson & Tim Stewart

May 28, 2018

CRO podcast with host Manuel da Costa and guests Chad Sanderson (Optimization manager / Subway) and Tim Stewart (Optimization Consultant / TRS Digital ) . In this episode, we talk about the challenges, myths and realities of AI and Machine learning in the experimentation space.

S01EP4 - Does Gamification work in experimentation programmes with Bart Schutz

S01EP4 - Does Gamification work in experimentation programmes with Bart Schutz

May 28, 2018

CRO podcast with host Manuel da Costa and guest Bart Schutz (Online Dialogue). In this episode, we talk about the realities of using gamification to engage your stakeholders and team members in your company when running experimentation programmes.

S01EP5 - Experiment Design with Chad Sanderson & Tim Stewart

S01EP5 - Experiment Design with Chad Sanderson & Tim Stewart

May 28, 2018

CRO Podcast with host Manuel da Costa and guests Tim Stewart and Chad Sanderson. In this episode we talk about how to set up and design an experiment the right way, dispel common misconceptions and touch on hypothesis building.

S01EP6 - Maturity of the CRO Industry with Paul Rouke & Tim Stewart

S01EP6 - Maturity of the CRO Industry with Paul Rouke & Tim Stewart

June 18, 2018

This episode sees Manuel da Costa joined by Tim Stewart and Paul Rouke talking about digital transformation and the maturity of the CRO industry

S01EP7 - A different framework to approach experimentation

S01EP7 - A different framework to approach experimentation

June 18, 2018

Joining us in this episode is Andrew Anderson who has a lot of experience in experimentation and offers a different approach to experimentation. Mid way through, we are joined by Chad Sanderson who takes up the questioning.

S01EP8 - Introducing CRO to the wider organisation

S01EP8 - Introducing CRO to the wider organisation

June 26, 2018

In this podcast, Chad Sanderson and Manuel da Costa discuss the challenges of setting up a CRO program and introducing it to the wider organisation.

S01EP9 - Getting out of your comfort zone

S01EP9 - Getting out of your comfort zone

July 3, 2018

In this episode Tim Stewart takes charge as the host of Conversionations and talks to Chad Sanderson about Getting out of your comfort zone as a CRO.

S01EP10 - Considering Risk & Reward in CRO

S01EP10 - Considering Risk & Reward in CRO

April 5, 2019

Georgi Georgiev is the special guest joining Tim Stewart and Chad Sanderson talking about risk and rewards in CRO.

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