Conversionations - Conversations About Conversion Optimization

S02EP3 - Should we be calling it CRO?

June 2, 2019

CRO. Conversion Rate Optimization. Is it the right phrase to describe our daily activities as optimizers? In this episode, we discuss whether CRO is a good word to use and explore alternatives. Joined by Valerie Kroll (Search Discovery) & Connor Wilkinson (Asda Walmart)

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