Conversionations - Conversations About Conversion Optimization
S01EP11 - Mistakes CROs still make in 2018

S01EP11 - Mistakes CROs still make in 2018

April 6, 2019

This episode features new guests Valerie Kroll (Search Discovery) and Guido Jansen joining Tim Stewart and Manuel da Costa to talk about the mistakes Conversion Optimizers are still making in 2018. Whilst the industry has matured, rookie errors are holding back CROs from truly achieving success.

S02EP1 - The Ethics of Experimentation

S02EP1 - The Ethics of Experimentation

May 15, 2019

Joined by Chad Sanderson from Microsoft, Tim Stewart, and Alex Abell from Lunchpool to discuss the ethics of experimentation. Conversionations is the podcast for Conversion Optimizers brought to you by Effective Experiments

S02EP2 - Making friends and influencing stakeholders

S02EP2 - Making friends and influencing stakeholders

May 21, 2019

In this episode, Alex Abell joins Manuel da Costa to discuss how making a personal connection with people you work with will transform your CRO program and break down silos

S02EP3 - Should we be calling it CRO?

S02EP3 - Should we be calling it CRO?

June 2, 2019

CRO. Conversion Rate Optimization. Is it the right phrase to describe our daily activities as optimizers? In this episode, we discuss whether CRO is a good word to use and explore alternatives. Joined by Valerie Kroll (Search Discovery) & Connor Wilkinson (Asda Walmart)

S02EP4 - The Best A/B Testing Tool - Revealed

S02EP4 - The Best A/B Testing Tool - Revealed

June 2, 2019

What's the best A/B Testing tool. We reveal all in this episode

S02EP5 - The Importance Of Peer Review In Experimentation

S02EP5 - The Importance Of Peer Review In Experimentation

September 10, 2019

In this episode, we discuss the importance of an outside view to vet the quality of your experiments. Guests include Chad Sanderson and Tim Stewart

S2E06 - UX vs CRO

S2E06 - UX vs CRO

September 25, 2019

Guests include Unn Swanström from Doberman and Valerie Kroll from Search discovery. We discuss how UX and CROs work together or against each other and how to break down the silos to achieve the same goals.

S2E07- Neuroeconomics & CRO in Australia

S2E07- Neuroeconomics & CRO in Australia

September 25, 2019

Nima Yassini from New Republique in Australia joins us for a conversation about the state of CRO down under. We also discuss the use of Neuroeconomics in CRO.

S2EP08 - Why CRO project management is not enough

S2EP08 - Why CRO project management is not enough

October 7, 2019

Traditional CRO project management or program management is not enough to make a testing program successful. In this podcast, we introduce you to ExperimentationOps which is going to transform your testing programs.

S2EP09 - Experimentation Ops and why only few CRO teams get to the next level

S2EP09 - Experimentation Ops and why only few CRO teams get to the next level

December 17, 2019

Very few CRO teams escape their testing silo. We explore how Experimentation Ops make it possible to educated, engage and evangelise a testing culture. Host Manuel da Costa is joined by Valerie Kroll and Tim Stewart

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